So I'm going to address this in the best way I can: This is a new era. It's no longer discosticks and sequins. Born This Way's (coming from a predisposed notion cause not much has been exposed from the album) sonic impetus stems from electropop, with influences ranging from Nine Inch Nails to ABBA to sci-fi glam house beats that would typically be heard in an underground sex club in Berlin.
So basically here is the album cover:
The way I see it is a motorcycle epitomizes living on the edge; it is symbolic of freedom, spontaneity, and simply not giving a tit. The album cover almost perpetuates the theme of the album. It looks a certain way which provokes a negative response. People don't like what they see. So behind this maybe tacky-Microsoft Word-esque not-so-breathtaking album cover are some pretty amazing tunes. So if people didn't judge a book by it's cover, we'd live in a prejudice-free society.
The response from fans I saw this morning was like someone died. What the hell? The adverse echo post cover art release was certainly expected. Of course voice your opinion! But after seeing the most insane tweets I will have to pull a Barack and address this shit like a BAWSE.
Even with the album cover spurring oodles of opinions, it's not going to undermine the sonic brilliance this album will surely deliver in May. So the people who were tweeting "This makes me want to kill myself," or "I'm not going to buy this shit," relax. Sit on your couch, eat some Bon Bons, or go pick your mother some lovely perennials. This isn't Defcon-5.
Also quite a coincidence the album cover was revealed on the heels of the JUDAS single release yesterday. The cover looks like it was inspired by Judas Priest's Painkiller.
So yep, there it is. I'm going to go do unspeakable things with Nutella and daydream about having Jake Gyllenhaal's children.